I was reminded today of a great focus acronym taught to me by a very dear mentor - if you want to create world-class products, just focus on the B.E.A.T.:
B.elief
E.xperience
A.udience
T.eam
The first might be obvious - but you absolutely have to BELIEVE in your vision - sincere and honest passion for what you are doing is critical to success. Be willing to die on the field of battle to achieve your vision - but choose your battles wisely. The EXPERIENCE refers to the Guest/User/Fan experience - making sure that each and every interaction point is designed to delight, inspire and fulfill - never settling even on the smallest details. No product succeeds without a deep understanding of your AUDIENCE, and their needs, desires, actions and expectations should be in your crosshairs every step of the way. And finally, without the right TEAM, your vision is quite simply doomed to fail.
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