Wednesday, March 12, 2008
The press is loving it too, check out this sweet spread from Fortune Mag.
I don't know about you, but if I was one of those naysayers from back when 'newsite' was announced, here's what I'd be feelin today:
But that's okay - now that the full launch is live, you can enjoy it too. It'll be our little secret. :)
Sunday, February 03, 2008
(and yes, in case you're wondering - I didn't say "SB" cuz I'd prefer not to get sued)
The big winners this year are all the amazing CG and Motion Graphic artists that are alive and thriving in Advertising today! You'll see some great examples in our favorite Ads from this year, and all the ads can be viewed after the game at http://myspace.com/superbowlads :
- CareerBuilder.com's "Follow Your Heart" where a despondent worker's heart actually bursts out of her chest, marches into the boss' office, and holds up a sign saying "I Quit". Great work! CB also had another ad "Wish", but the animation and story clearly wasn't as strong.
- SOBE Life Water pulled out all the stops with "Lizard Thriller" driving to thrillicious.com. Go see this one if you missed it, it's a classic. The environmental-based landing site is especially interesting, with use of WD's famous multi-plane visuals to create the depth and breadth of the environment while still keeping it fairly light. Not thrilled with the art, but thumbs-up for the overall effect!
- Fox's promo for "The Sarah Conner Chronicles" where the Terminator robot beats up the Fox Football robot definitely got a cheer at our party. LOVE it. And the follow-up Robot Grudge Matches were almost as fun.
- Tide to Go's "Silence the Stain" campaign was not only wierd and intriguing on it's own, but a trip to mytalkingstain.com continues the experience with an interesting UGC campaign where users can upload their own 'Talking Stain' ads. Clever.
- Coca-cola Classic definitely pulled out one of the cutest commercials of the night with the Underdog/Stewie battle for the coke. This was hilarious all the way through, but immensely satisfing at the end when Charlie Brown won the day (and the coke, of course)!
- Another favorite was from Bridgestone. A car is driving down a curvy road late in the night when it has to swerve to miss a deer caught in it's headlights (Oh NO!). Then, around another corner it has to swerve again to miss Alice Cooper trapped in the middle of the road (GASP!). Around the final corner you see... Richard Simmons? Accelerate!
Saturday, January 05, 2008
What I found was this delightful article - it's a look at many of the in-jokes and sightings across Pixar movies of other Pixar characters and properties. Most of these I have already noticed and watched many times, but some - like the "Incredibles" manga shown in "Finding Nemo" - were a surprise. I hope you enjoy it too.
Photo credit: Copyright 2007 Disney / Pixar. All Rights Reserved
Monday, December 31, 2007
Wednesday, December 05, 2007
Visit Crunch Gear for the full story.
A Game-changing Programming Block
Next, NBC has changed the game with a first of its kind deal to buy a two-hour — or perhaps even three-hour — block of prime-time programming from an outside producer.
This summer we introduced you to Thom Beers, the creator of "Ice Road Truckers" (my son's favorite show) and hilarious speaker at this year's LA TV Fest. Now Beers will produce at least two new hours of back-to-back programming, with a minimum of 10 nights - over 30 hours of programs. The key benefit is financial - these shows are incredibly cheap to produce, and this marks the first time a major network has commissioned outside producers to fill primetime programming. Check out the New York Times to read the full article.
Monday, November 26, 2007
This new promotion goes beyond a great sweepstakes (they are giving away a trip to the finale), and does what every online TV site or promotion must do to cultivate a loyal audience - extend the storyline.
What? A story-based extension that connects a Reality show AND a commerce site?? Not possible, you say? WRONG.
Each week, Bluefly.com and PR take the show to the next level by inviting fans to “Get the Winning Look.” You can get it by shopping for items that epitomize the winning design. Throw in polls, the Bluefly Accessory Wall from the show, the previously mentioned sweeps, and clips from the previous night’s episode on Fly TV (First you watch it, then you Shop It) and fans can immediately dive right in to embrace or improve upon the designer's vision. It's a recipe for success - an extension that delivers an audience who joyfully comes back again and again throughout the season.
Everyone is trying to do online extensions, but the only other TV show that has done it this well is Heroes (with the most popular Comic Book of all time) - and NBC has never even come CLOSE to cracking the nut on elegant commerce.
Hats (and Hermes and my Prada slingbacks) Off to Bluefly and Project Runway - you've got my vote!
Read the article on Yahoo for the fully skinny.
The story is about Linda Katz, a part-time entrepreneur who started her online business, the Prairie Tumbleweed Farm, as a joke. It was 1994 and she wanted to teach herself how to design a website. Since she lived on the prairie in southwest Kansas, where rolling tumbleweeds are sometimes the only dynamic feature of an endless flat horizon, she invented a farm that sold tumbleweeds, listing prices at $15 for a small one, $20 for a medium and $25 for large.Though she’s coy about her annual income from tumbleweed wrangling, she says it is over $40,000 a year. Not bad for a bunch of dead, dried-up weeds. Read the full article here - and then come up with your own unique, simple and original idea!