So I'd heard ALOT about this show leading up to it, as we all have - and I, unlike others, actually like the idea of a really great commercial concept being turned into a series. In concept. I do actually think some of the greatest creative minds of our time are working in advertising right now - so 'crossover' creative really appeals to me.
However. See below to get my thoughts on the latest sitcom concept ABC has sic'ced on the world...
Overall - what did you think of the season premiere?
Okay, so basically this show is about trio of Neanderthals from the Geico commercials that struggle to live in modern day America. The thing is... the concept totally doesn't work when you're telling a full story. The beauty of the commercials (which I must admit, I love), is that you don't know anything about these guys. Nobody goes around explaining to you that one is writing is dissertation, or that another is heartbroken over his ex-girlfriend, blah, blah, blah. You just get a brilliant little story arc in 60 seconds or less. And that's enough.
What was your favorite quote?
Not much to go on from this episode, I'm afraid - the only thing that really stood out was the slang "Sape" for undesireable "Homo sapiens". Clever, but not interesting enough to keep my attention...
What was the most interesting moment?
Seriously, I don't recall a single interesting moment in the whole thing. I even found the fact that they were playing 'squash' totally annoying - I mean, the whole point seems to be that these guys are just like everyone else. So what the hell are they doing playing squash? Really? THIS is what all the hipsters are doing these days?
At the end of this episode, who were your favorite and least favorite characters?
Let's see, I found Joel slightly less annoying than Nick. This is about all I can say.
So to sum up - I would like to apologize to all of the EXTREMELY talented TV writers and producers out there that I ever thought the concept guys in advertising should be given a chance.
I was wrong.
Can we cancel this now?
Overall Grade: C- (Not as bad as Moonlight, but still very, very bad)
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